Homework Books: Our Back-to-School Reading List for Marketers
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Homework Books: Our Back-to-School Reading List for Marketers
just waiting for validation.There are two types of common consumer questions: quantitative and qualitative.With quantitative questions, shoppers ask or research product-specific, feature-centric questions: "Does this dress come in black?", "How many HDMI ports does this TV have?", "This product is it gluten free? These questions focus on the concrete details of a product or service.Qualitative questions, on the other hand, tend to focus on more subjective product details and personal opinions: "Is this a good blender for green smoothies?", "How do you feel about the image quality on this TV? These types of questions see the buyer trying to validate or discredit their own opinions.
In short, they are looking for a second opinion, preferably from someone who has experienced the product before.When you can provide answers Whatsapp Mobile Number List to both types of questions, it's a powerful combination. Facts and figures quickly reduce uncertainty about your product, but decisions tend to be rooted in emotion. Quantitative questions give buyers facts and figures, while qualitative questions tell a story about the product.2. Organically build an FAQ list to increase conversionA list of frequently asked questions (FAQs) is one of the most proven ways to improve consumer confidence. The same Harvard Business Review study showed the value of making it easy for consumers to gather, understand and evaluate their options. Brands that performed well were 86% more likely to be purchased by consumers who considered them.
They were 9% more likely to be repurchased and 115% more likely to be recommended to others. The more a brand eases the purchase decision journey, the better, and a list of FAQs can quickly steer shoppers toward validation.But making an FAQ is difficult. You need to research customers to identify common questions and pain points, and then you need to answer them. And you must do this for all your products. It can be a project.But what if you crowdsource your FAQ? What if you could identify exactly what questions keep coming up from interested consumers about your products?With the right Q&A tool, you can. By giving buyers a platform to ask their questions, you create a powerful repository of consumer information regarding common questions you face in the marketplace.3.
In short, they are looking for a second opinion, preferably from someone who has experienced the product before.When you can provide answers Whatsapp Mobile Number List to both types of questions, it's a powerful combination. Facts and figures quickly reduce uncertainty about your product, but decisions tend to be rooted in emotion. Quantitative questions give buyers facts and figures, while qualitative questions tell a story about the product.2. Organically build an FAQ list to increase conversionA list of frequently asked questions (FAQs) is one of the most proven ways to improve consumer confidence. The same Harvard Business Review study showed the value of making it easy for consumers to gather, understand and evaluate their options. Brands that performed well were 86% more likely to be purchased by consumers who considered them.
They were 9% more likely to be repurchased and 115% more likely to be recommended to others. The more a brand eases the purchase decision journey, the better, and a list of FAQs can quickly steer shoppers toward validation.But making an FAQ is difficult. You need to research customers to identify common questions and pain points, and then you need to answer them. And you must do this for all your products. It can be a project.But what if you crowdsource your FAQ? What if you could identify exactly what questions keep coming up from interested consumers about your products?With the right Q&A tool, you can. By giving buyers a platform to ask their questions, you create a powerful repository of consumer information regarding common questions you face in the marketplace.3.
Re: Homework Books: Our Back-to-School Reading List for Marketers
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Re: Homework Books: Our Back-to-School Reading List for Marketers
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Re: Homework Books: Our Back-to-School Reading List for Marketers
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